Westpac have been a Communications Partner of Register4 since we launched in October 2010. As a member of Register4’s Women’s Advisory Network, Larke Riemer, Director, Women’s Markets at Westpac and the team at Westpac have created some innovative ways of telling the Register4 message achieving many fantastic results for Register4. Westpac's community website for women, www.rubyconnection.com.au has actively supported the Register4 campaign.
CEO, Gail Kelly, led 1,000 Westpac staff (all in pink t-shirts) to Martin Place, Sydney to assist in the launch of Register4 achieving excellent media coverage. Customers also heard the message via Westpac ATMs, through their website, social media and inbranch. On the first anniversary, based on a Japanese custom which believes folding 1,000 origami paper cranes will make a wish come true, NBCF and Westpac unveiled more than 8,000 pink paper cranes representing a wish for each female staff member within the Westpac Retail and Business Bank to help find a cure for breast cancer.
Most recently, Gail Kelly with her daughter Anne and Sarah Murdoch with her mother Carol ‘put up their hands’ to find a cure by placing the final pink painted hand prints in a specially built white room filled with thousands of handprints from Westpac female employees. Over 2,000 people have joined Register4 after hearing about the initiative through Westpac.
Image – NBCF Patron, Sarah Murdoch, NBCF CEO Carole Renouf and Westpac CEO, Gail Kelly at the ‘Pink Hand installation’.
On Wednesday, 3rd October and Thursday 4th October, women of Westpac were invited to “put up their hands” for a future free from breast cancer by leaving a pink hand print in a specially built white room along with their children and family. The structure was unveiled on Friday, 5th October 2012 with breast cancer survivors from around Australia, Gail Kelly and Sarah Murdoch placing the final handprints on the structure.